User Experience Design

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What we work on?

Our user experience design offerings are meant to provide you such products which are not only competitive but also loved by your users.

We call ourselves the User Experience Designers as the basic premise of all our design offerings and we manage to generate the rich experiences for your users. By optimizing and customizing our design solutions, according to the demographics, attitude and personality of your users, we ensure that you generate the desired response.

We help you to define your ‘Users’ through detailed research and consultation. Moreover, we also listen to your objectives, visions and ideas about your organization and the product being dealt with. Such extinctive research with you and your users helps us in our endeavor of putting together a successful design for your product. This eventually means that your product is more conveniently usable, and hence, more profitable.

User Experience(UX) Design Process

Here are the steps that we follow in creating a successful user experience:

1. Knowing ‘YOU’

The initial step of our designing work is the knowledge of the project and its background details. Our user experience designers, along with the rest of the team, will conduct an Ice-Breaking Workshop to learn everything about you. This will include knowledge acquiring about the company, its competitors, your plans for the future and extensive details about the product among others. These details will establish our approach towards the design.

2. Knowing Your ‘USERS’

For solving a problem, we need to know the source. Therefore, before we conceptualize your product design; we conduct a thorough study of your audiences. The needs, motivations and requirements of your users are explored through some of the most advanced research tools that we possess. Techniques like personal interviews, Focus Group Discussions, surveys, user experience test, observation studies and others are put to use.

3. Generation of Ideas

We are now ready to generate ideas for your designs. We do not work individually; but, in fact assume the role of user experience architect to have your inputs and say from time to time. We work with your team and, through the process of brainstorming, creative games, mind mapping and many other activities, generate as many ideas as possible. Each idea is separately presented, evaluated against each other and finally prioritized. Eventually, the ideas which are mutually considered to be the best are selected for further processing.

4. Persona & User Scenarios

Through our research insights, we establish the usage habits and characteristics of your target group. We also generate user scenarios to explore all the ways in which a typical user will approach a task with your product. This will help us foretell all the decisions that users will have to take at the time of using your application.

5. Information Architecture

Every aspect of how the user will experience content to the flow of a particular section of your product will be presented by high level architecture maps and screen flow diagrams. Through this step, you can visualize the steps of various procedures like registration, search functionality, document upload, etc. and find out if there is any unforeseen element.

6. Sketching & Wireframing

As the ideas are sorted, some of the most preferred ones by the team are visualized using pen and paper. Sketches, wireframes and storyboards are presented to have a final say on the selected ideas and concepts. This helps save time and cost during the process of design development as pen and paper sketches can be tested with the team and iterated quickly without investing much time or resources into them.

7. Interactive Prototypes

While all of the above steps are constructive indicators about a product and its design, the final say, though, can only be done when the actual product is launched. Given the cost and time consumed in creating digital products; we establish interactive prototypes of the same to test them with your real users before launching the final product. The feedback for the same is then used constructively to fine-tune the product.

8. Visual Design

As user experience consultant, our designs are meant to be aesthetic and at the same time easy to use. We can create an extraordinary design as per the user requirement, that is both user friendly and eye catching.