Every year holiday shopping season is the most awaited time when everyone shops as if they are buying up for the whole year. I must say holiday season is the best time of the year for eCommerce store owners to get more sales and it starts from Halloween to the Thanks giving, Black Friday, Christmas and New year. So if you don’t want to miss sales on this shopping days then you’d better get prepared right now. In this post, I am going to share few tips that help you get started for this holiday season.
“You can’t wait for customers to come to you. You have to figure out where they are, go there and drag them back to your store.”
Make sure your site is mobile friendly
Nowadays, more than half of the online shoppers prefer to purchase from their mobile because it is the most convenient way to shop from wherever and whenever you want. So you need to ensure that your site is mobile friendly as well as check all device display and your site is responsive and looks perfect from any screen size. Likewise, when you are creating content you need to think about how it looks and feel on mobile device. In addition, many shoppers sometime use critical service like store locators, customer reviews and coupons code while they purchases. Using responsive design is the great way to make this happen. However, the speed of the website also matters a lot and shoppers react best to fast mobile sites that include features such as express check out.
Enhance your sales channel
Every business want to sell more and rather than simply thinking of ways to get more sales into your stores, start thinking about products and services out to more customers. Expanding your sale channel can be an effective ways to increase your business. Customers are using number of sales channels to get latest products continues to grow. Today your customers can buy your products on your site on a marketplace like eBay or Amazon even though a retailer. Nowadays the fulfillment services have developed the connections and that allow you to easily integrate with multiple channels because of the demand of smart brands that do multi-channel.
Stand out from the crowd
The most important thing you can be doing to prepare for the holiday season is to think about how you’ll stand out apart from emails and promotions that are offered by other businesses. During the holiday season email boxes are already cluttered especially stuffed with promos.
Also consider the running campaigns that don’t just provide great deals but are pleasurable, highly targeted entertaining or in some way completely different. If you have holiday related content, blog posts and promotional strategies that will surely makes you stay ahead among all eCommerce brands at the time of holiday seasons. However, if you want to stand out from the crowd then make creative campaign designed to engage, incite and expand your audience.
You need following task like
- Develop creative campaign and use it for social promotions
- Recognize potential influencers who may endorse your campaign
- Choose a budget for content enlargement and sponsored posts
- Categorize additional channels you will amplify your content through, such as blogs, press release, Social media marketing etc.
Promote it on social media
Social media doesn’t offer drive sales directly but it is usually a part of a bigger process of an online shopper interacting with you on your social channels. However, at the time of the holidays, when the content shared on social media regarding your products and services providing to gain more reach than they have all year.
In addition, social media attracts millions of users from all over the world and offer businesses a way to advertise the products. If you are serious about improving sales then it is significant that you take your social media marketing to the next level in the festive time. In fact, you need to start scheduling post in advance on social media. This way you can save time and effort as well as manage your post and campaign easily. You can also use paid advertising on social media during the holiday season and promote your Facebook posts and tweets. Promoted content on social media can help your existing promotions and holiday message to a larger audience on social media.
Free shipping really matters on holiday season
If you don’t already offer free shipping at least offer it over the holidays on all orders or orders over certain price range also work great. Put your free shipping offer by putting in your website header as well as in your marketing emails so everyone can easily see your offer. It is the best promotional activity that grabs customer attention during holiday season. Indeed, free shipping is a big driver of purchasing decisions on eCommerce. Free shipping is the best way to attract more customers as well as win sales over your competitors. Most of people prefer to buy more products to their cart to due to free shipping.
Conclusion
Try to utilize these tips into practice this holiday season. Although you can manage few of them then result will surprise you and make your customers happy. However, the holiday season is tough for eCommerce storeowners but it is also highly profitable. Just remember to plan everything ahead, focus on social media that give many deals to win customers.
Have more tips for holiday campaign? We want to hear to how you are creatively promoting your store. Share your thoughts in the comment box below.
