Industry: Home Decor
Platform: BigCommerce


About Canningvale
Canningvale was founded in 1977 by father and son, Giovanni and Frank Prainito. It was the 70’s and our founder Giovanni Prainito, an Italian refugee from Libya, had an association with a boutique terry towel mill in Bergamo, Italy. Following a fishing vacation to Perth in 1975, Giovanni decided to move some weaving looms and migrate to Australia. Within months, Giovanni’s eldest son, Frank joined his father in Australia. By 1981 the company moved operations to the fledgling industrial zone of Canning Vale and changed its name to Canningvale Weaving Mills.
Canningvale & DITINDIA Partnership
Canningvale store was outdated with no latest features and SEO capabilities. As it was on BigCommerce Blueprint framework, the speed was too slow and visually unattractive. Poor quality of product display, complex navigation and too many clicks while checkout lead to poor shopping experience. All these things lead to high bounce rate affecting Google ranking. With sales dropping down due to poor performance of eStore, Canningvale approached bigcommerce partner company DITINDIA for updating and revamping their ecommerce store.
BigCommerce development team studying the major problems and their requirements, we worked on revamping and upgrading the website. Our BigCommerce stencil experts upgraded Canningvale estore to Stencil framework ensuring all SEO data are intact. Additionally, we integrated latest features for better navigation, hassle-free checkout as well as redesigned to attractive visual appearance. After successfully delivering the upgraded estore, NOW, along with maintenance, we handle everything from designing to development changes and updates. Canningvale is now a new rebranded eCommerce store that stands out among its competitors. The site speed and performance has not only improved but revamping and redesigning of estore has also boosted the sales. Partnering with Transformative Leaders of Fortune 500 companies and the most innovative start-ups, we build and deliver robust platform, Next Gen digital products, and indelible experiences setting new milestones. Leveraging the best of advanced technologies and harnessing the potential of our dexterous resources, we create solutions, with customer value at core, that scale up businesses to the next level leading to unbelievable economic growth rate.

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