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Industry: Others
Platform: Shopify

Backcountry Recreation

ABOUT Backcountry Recreation
A True West Coast Company

Founded in 2014 on Vancouver Island, Backcountry Recreation reflects the natural beauty of the West Coast. Our product line, featuring wood-burning hot tubs and saunas, is crafted from premium materials like Western Red Cedar and Scandinavian Thermowood. Designed for remote locations and easy transport, our products blend seamlessly into any home or cabin, offering a luxurious off-grid experience. Backed by a one-year warranty, we deliver quality, simplicity, and lasting satisfaction.

Backcountry Recreation and DIT Partnership:
We’re excited to partner with DIT, a leading Shopify Partner Agency, to launch our updated online platform at https://www.backcountryrecreation.com. This collaboration combines our passion for West Coast outdoor living with DIT’s expertise, delivering a seamless shopping experience for wood fire hot tubs and saunas.
Journey with The All-New Backcountry Recreation
Our collaboration with Backcountry Recreation to revamp https://www.backcountryrecreation.com has been a remarkable journey focused on blending functionality with a rustic charm that mirrors the brand’s essence. We enhanced the website to deliver a mobile-friendly, seamless shopping experience that resonates with outdoor enthusiasts looking for high-quality hot tubs and saunas.

Key improvements include:


Custom Content Section Design
Developed a dynamic content section that allows for easy updates and customization, enhancing the flexibility and richness of the website’s content.


Stylized Instagram Photo Gallery
Created a visually appealing Instagram gallery with customization options, enabling users to showcase their favorite images and engage more effectively with their audience.


Customer Review Video Slider
Designed and implemented a video slider specifically for customer reviews, providing an interactive way to display user feedback and testimonials.


Video Popup Functionality
Integrated a pop-up feature within the video slider, allowing users to view customer reviews in a focused and engaging manner, enhancing the overall user experience.


Product Metafield-Friendly Sections
Established metafield-friendly sections that facilitate detailed product descriptions, ensuring that each item can be presented with specific attributes and features.


Customized Metafields for Products
Tailored metafields to include unique content for each product, allowing for comprehensive details that highlight distinct features and benefits.


Mobile-Friendly Development
Optimized the website for mobile devices, ensuring a seamless browsing and purchasing experience across all platforms, catering to the growing number of mobile users.


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