With the tough times changing the world economy, certainly the brick and mortar businesses cannot simply rely on the store visits to sustain during such an uneasy pandemic. Taking it as a signal to embark on a new journey, small businesses need to start looking towards the digital world and focus on their online presence. Astonishingly, it has not been a negative impact on Google search traffic ever since the COVID-19 outbreak. On the contrary, it has experienced a huge surge of traffic, making it clear that the digital world is soon going to boom. And, this makes it imperative for small and medium businesses (especially those having NO online presence) to take this time, as a blessing, to improve their online web presence as fast as they can to retain their loyal customers and expand their horizons.
Following Are The Major Steps, Making Your Online Presence Become Easier & Profitable
Simplicity Rules – Design A Clean And Simple WebsiteJust a simple and neat website design and development is a turning point in entering the online world for your business. It is not quite necessary to have that so-called complicated and huge website for your small business. You can simply create a primary website just with the help of some tools in a few hours. Luckily, Google offers a FREE website builder platform to support small businesses to transport their business online. And as you get well acquainted with your website and enhance the website’s landing pages, ensure that along with improving the page, you optimize your website for Google.
Google Rules – Get on the Growth Trajectory through Google My BusinessAs the pandemic COVID-19 leads businesses to shut down, there is a brighter side on the other end as during these uncertain times, people can turn their businesses to Google without hampering their day to day dealings. Simply by signing up with Google My Business account, you can imperatively create a mark and clearly display your business hours, address, posts, photos, and even reviews across Google search and Google Maps. And, if you are already running an account with Google My Business account for your business, then make sure that any major changes in operations of your business due to COVID-19 is profusely updated. That may include updating your business hours, phone numbers, or any change in place. Posting any such changes that your customer should know about your business’s operations with respect to current pandemic.
Networking Rules – Engage Your Customers through Social PlatformsAs the pandemic is widespread, your customers are already well aware that there may be changes in your business and therefore, might be looking forward to any updates to follow as to whether you are open or not, or when you are open. Some may be directly contacting you through phone or checking on your website for any updates while there is a class of customers that may just jump onto your social media platform like facebook, twitter or Insta looking for any updates. Pessimistically, if they are unable to catch you on these social media networking sites, they are most likely to conclude that you have closed down. Therefore, it is crucial that being proactive you launch a FREE business page on facebook and keep your customers updated on a periodic basis so that they can be rest assured that your business is still open.
Product Rules – Get Products online with Google Merchant CenterAlthough traditional merchandise is struggling getting in customers with minimal store footfalls, ecommerce brings in an enormous opportunity to keep your sales scaling high, even when your customers are in lockdown. And, in order to sell your products online, create a Google Merchant Center account and start uploading your products in various categories online. Additionally, you can even utilize an automated product feed available in Merchant Center that helps keep your products, prices, and inventory updated on Google. Actively, once your products are online, make sure that you regularly upgrade and optimize your Google shopping feed by following simple best practices for product titles, descriptions, images and taxonomy to ensure that any searchers can easily find your products online.
Online World Rules – Propagate and Promote Your Business OnlineDon’t be overwhelmed about how people can find your business online with just a few online tools, nevertheless, even an effective search engine optimization can benefit from some additional traffic. Promoting through adverts across the search and social networks is easy and, imperatively, these platforms can pull in more traffic, sales and loyal customers for small budgets.
Let’s Explore The Major Advertising Tools
Facebook AdsWith over 70% of the US population being online on Facebook, Instagram and Messenger, Facebook ads are the most efficient medium and biggest opportunity to reach your audience on social media. Facebook advertisers help you reach wide, diverse audiences on a low budget.
Google AdsSimple, straight and convenient way customers reach you through keywords. How does that go through? You can easily reach customers as they search online for your keywords and pay only when interested customers click on your ads! Importantly, it enables you to reach your ideal targeted audiences across Google Maps, display ads, Gmail, and YouTube.
Microsoft AdvertisingWell, the desktop audience should not be neglected. Therefore, explore the potential of your business and expand its reach to the second largest search engine in the United States, with 36% of the market share on desktop. Amazingly, numerous advertisers claim that there are even cheaper clicks on Microsoft Advertising comparatively to Google. Though advertising online may seem a little complicated in the initial stages, learning and implementing PPC is a simple and most convenient way, and needless to say, your profit making partner. Supposedly, you are fretting about this PPC thing, and then there comes online FREE PPC classes that support businesses to learn on how to launch and optimize their first online campaigns. Additionally, if you are concerned about building businesses through these unprecedented times and looking for strategies, then there are numerous posts available that help you build strategies to promote your business through this Pandemic phase.
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