Among the leading eCommerce platforms, Shopify and Shopify Plus enjoy widespread popularity, catering to small and mid-level businesses and large enterprises. Despite their prominence, only some arrive at a definitive decision when selecting the optimal eCommerce platform for their business.
What are Shopify and Shopify Plus?Since 2006, Shopify has been a prominent player in the digital economy. This all-in-one solution has become increasingly popular because of its best-in-class eCommerce functionality, beautifully designed, fully customizable themes, and flawless support. With over 1.59 million websites operational on the platform, Shopify is presently used by 1.75 million businesses, including those partnering with a Shopify development agency, to offer their goods and services.
In contrast, Shopify Plus was first introduced in 2014. It featured all of Shopify’s current capabilities along with increased scalability, efficacy, and support to cater to the specialized needs of big businesses and corporations. In a sense, Shopify Plus features represent a generational advancement mixed with a bequest from Shopify. The two platforms’ notable differences, nevertheless, impact the target audience they are trying to reach.
Based on their functions, let’s take a closer look at the features of both systems.
Flexibility in DesignShopify is used globally by both small-town vendors and global marketplaces. You will undoubtedly profit from the gorgeous storefront you can create with little effort.
Themes: You may choose from more than 100 free to premium, fully customizable themes on Shopify and Shopify Plus, including those designed by a Shopify development company. These themes were built by skilled designers with the significance of perfect CX in mind. You can select the ideal one to leave a lasting impression on the visitors about your brand.
Templates: On all platforms, including those utilizing the services of a Shopify ecommerce development company, there are free templates that you can view. If not, the high-end models are reasonably priced, which is impressive given that it’s a one-time purchase.
Language Support: Thanks to the extensive language support offered by both Shopify platforms; you may sell your products anywhere in the world. Here’s where Shopify Plus distinguishes itself, though. While Shopify allows you to translate your store into five languages; Shopify Plus offers you the option to translate into twenty. Examine the dynamics. Improved customization can help you market locally and increase client engagement.
Customization: Compared to Shopify or shopify development services, you can customize more with Shopify Plus. For example, when your store is on one of the basic Shopify plans, you cannot customize your Shopify Plus cart and checkout using the script editor.
eCommerce FeaturesThe comparison is primarily focused on eCommerce functionality, particularly when considering Shopify store development services. Ultimately, we are all brothers and sisters in this online business comradery. Our collective objective is to provide clients with an exceptional digital shopping experience.
Multi-Currency: Shopify Payment, included in Shopify and Shopify Plus, supports more than 130 different currencies, allowing you to sell your products in numerous locations and with ease. Every transaction’s conversion price is determined automatically based on the current foreign currency rate.
Your clients have the freedom to shop from any location, which in turn increases your revenue. However, Shopify Plus takes it further by changing the currencies automatically based on the customer’s IP address. It also lets you adjust the rounding-off rules to your liking so you may manage how prices seem in different currencies. But you need to Hire dedicated shopify developer to leverage these Shopify services.
eCommerce Marketing: Shopify and Shopify Plus are more than enough to assist you in using digital marketing services to advertise and market your online store and build your brand. With both systems, you can easily incorporate social media—Facebook, Instagram, and Pinterest—offer gift cards and discounts, enhance your product page with reviews and social proof, and much more.
Analytics: Its most significant feature is improving an eCommerce website with Shopify development services over time with valuable insights. You may evaluate your marketing activities and online store with Shopify analytics and climb the success ladder.
It provides an overview dashboard that shows detailed statistics minute by minute. With its comprehensive reports, Shopify Plus elevates analytics to a new level.
The DifferenceAll three Shopify plans present abundant opportunities for retailers to expand and promote their online stores, eliminating the necessity for coding or website development expertise. For those who have followed along this far, the burning question is likely when one should transition to Shopify Plus.
While the dashboards of Shopify and Shopify Plus might convey a semblance of similarity, the commonalities end there. Shopify Plus, designed as an enterprise ecommerce platform to empower some of the world’s most rapidly growing brands like Kylie, Gymshark, and Rebecca Minkoff, provides a superior level of customization compared to Shopify.
If you’re considering this transition, you might also explore options such as Hire dedicated Shopify developer to enhance your experience.
Specifically, Shopify Plus offers the following advantages:
- Multiple Languages and Currencies: Establish a multi-country experience with entirely personalized content, products, languages, and prices tailored to local markets.
- High Transaction Volume Handling: Engineered to manage up to 10,000 transactions per minute without crashes or failed purchases, making it ideal for high-demand events like Black Friday sales.
- Dedicated, Personalized Support: Benefit from saved; Shopify Plus-trained account managers, ensuring launch support, day-to-day operations, and priority assistance.
- Unlimited Staff Accounts: Enable everyone contributing to your growth to have individual accounts in your store. If your needs surpass 15 accounts; it might be time to contemplate migrating to Shopify Plus.
- Fully Customized Checkout: Brand and optimize your checkout experience; make conversions, tweaks, and more using the liquid asset.
- Custom Discounts and Flash Sales: Automatically advertise products on sale across multiple channels, create pre set discounts, and revert pricing to normal after a campaign ends, all facilitated by Launchpad.
When You Have to SwitchIf you think adding these capabilities to your business would be appealing, Shopify Plus might be your best option. Try utilizing these capabilities since they can significantly expand your operations to previously unattainable heights.
Even after considering the features, Shopify Plus is probably not for you if $2,000 monthly is much above your means. Shopify Plus is, after all, intended for companies that make many purchases.
As a general rule, Shopify Plus is a viable option for your company if you have more than eight store locations, more than fifteen admin staff members, or more than $1 million in yearly revenue. But keep in mind that every business is unique. One eCommerce store’s best practices might not apply to another. If you need more clarification, speak with a sales specialist from Shopify Plus or an outside eCommerce developer who knows the differences between Shopify and Shopify Plus.