Every ecommerce company will be keen to leverage sales only and now, it is possible to leverage every bit of knowledge and offerings you have to propel your Shopify store to new heights. One surely has to be determined to make the most of their Shopify store but not many are in the know of what strategy one should implement. Also Shopify developers and Shopify designers can implement the store technically well enough but marketers need to take timely action to drive sales.
Here are some tips that can boost your Shopify store in 2019 and deliver great results
Upsell your products smartly
Retailers know a thing or two about upselling. Hence they always line up their products complementing the category that is placed next to the shelves. Up selling involves sales that manage the sale of premium products instead of the regular ones. Upselling works for more businesses than new customer acquisitions. Sometimes customers need to know if there is a premium product available, or need evidence to understand the necessity of an upgrade for their needs.
When using upselling to boost sales, make sure the strategy is to upgrade the original product and is sensitive to the price range of the customers. Mostly, customers have an anchor price in mind and hence they go to a product that fits in with that figure first. When upselling, the newly suggested product should be better fit than the original and worth the additional cost. Also, you can focus on cross-selling in terms of accessories of a product so that customers can enhance the purchase within few additional bucks. You can leverage Shopify development service to boost upselling options in terms of accurate suggestions mentioned on every page.
Reduce abandoned carts
With every visitor abandoning the cart, you lose out on potential revenue. If visitors do not go through the checkout process, then companies would not benefit from any sales and with no perceivable profits. As per Baymard Institute figures, 69.23% of shopping carts are usually abandoned.
Customers go through several hesitations after they add the products to the carts. They need to be reminded to complete the impending purchase or persuaded with additional discount of free shipping.
One can reduce the frequency of abandoned carts with a smart email recovery campaign to complete their original purchase with quirky subject lines and emails with additional suggestions to return to their carts. Craft emails that entice your visitors again by reminding them of why they wanted to buy it in the first place.
Launch a Facebook store and Integrate Instagram Page
Facebook remains a viable platform for social media marketing and an effective channel for ecommerce marketing. Making sales through the Facebook store is straightforward and one can integrate the Shopify store right with the Facebook store without having to deal with a separate inventory. Leverage the expertise of Shopify developer to get this done.
Along with Facebook, integrating your site with Instagram is a great option. The site boasts of 500 million daily active users and is consistently connecting consumers, influencers, and brands across the world. If you use brilliant photos, strategic hashtags, and post content consistently, then a huge Instagram following is never off the cards.
Engagement with the audience is key to success on Instagram. One can run contests or display the catalog to Instagram posts and stories. Use a direct link to make the purchase that is crucial for boosting online sales.
Improve your email campaigns
Capturing email addresses is not all. It is important for businesses to send in regular emails for the channel to be an effective ecommerce marketing activity. Choose the perfect moment for sending emails that will appeal to your subscribers.
- Send welcome emails after a purchase.
- Provide promo codes and discounts time and again.
- Send newsletters to alert subscribers about product tips and offers.
- Share content to leverage their purchased items.
- Thank your highest-value customers consistently with personal notes
- Solicit feedback on their recent purchase and ways to improve it.
Invest in Outstanding Photography and Videography
People always bank on visuals for new information and remember images for more than three days. Prioritise quality visual content on the store and get a good photographer or high quality stock images for use on the site. With good photographs, visitors are bound to be impressed, which will lead to a huge boost in sales too.
Like photography, video is getting a huge amount of interest in the visual content landscape. In fact, videos have surpassed blog posts on social media in terms of their popularity and interest. Shopify designer can add video content to the marketing arsenal, which will help you reap huge traffic to your Shopify store.
Opt for a Hassle-Free Return Policy
Buyers always love “Free Shipping and Returns” and it is always touted as a major plus point when they are buying stuff online. It does become a logistical nightmare for sellers and hence they have to go to great lengths to make it viable. The entire free shipping thing helps in garnering a huge amount of positive impact on sales and loyalty. Sort it out with a Shopify development services company when pursuing e-commerce prospects in your business.
Launch your e-commerce vision into something drastically real and tangible with the afore-mentioned tips. Bank on the expertise of Shopify designers and Shopify developers to add new attributes that can add sheen to your e-commerce venture. Contact us : hello@ditindia.com
